FAQ for exhibitors

The registration via our Exhibitor Service Portal is open from November 16, 2026 to January 31, 2027.

In our Exhibitor Service Portal, you can register for AGRITECHNICA and SYSTEMS & COMPONENTS as part of AGRITECHNICA. 
There are two options: 
1. If you already have an account because you registered in the past, please use your email address and password to log in. 
2. If you do not yet have an account, you must register first. Please click "New registration" in the top right-hand corner. Once you have successfully registered, you can apply for your preferred stand at AGRITECHNICA. You can access our Exhibitor Service Portal here.

The registration deadline relevant for planning is January 31, 2027. 
Registration is still possible after this date; however, we may initially need to place you on the waiting list. Stand placement will be subject to space availability.

Once you submit your application, your registration becomes binding and the registration fee will be invoiced. 
Please note that the registration confirmation does not automatically guarantee participation. The stand contract is concluded upon receipt of the participation confirmation, which will be issued by DLG Markets GmbH in May 2027.

You can register co-exhibitors during the application process, but this is not mandatory at the time of initial registration. You can also add co-exhibitors later in our Exhibitor Service Portal after your stand registration has been finalized.

After your registration has been reviewed and the halls have been planned, exhibitors will receive an official participation confirmation by email in May 2027. You will then be able to download the hall plan and invoice from the Exhibitor Service Portal.

Immediately after submitting your binding registration, you will receive a registration confirmation by email from us. However, this confirmation does not guarantee participation. 
From May 2027 onward, you will receive a participation confirmation by email including your specific stand placement. In addition, you will receive regular information mailings with important exhibitor updates. If you have not received any mailings so far, please contact us at agritechnica@dlg.org. 

AGRITECHNICA and SYSTEMS & COMPONENTS as part of AGRITECHNICA 2027 will take place in 23 halls at the Hanover exhibition grounds. 
The halls are divided into clearly defined exhibition areas (product groups). In the nomenclature, you can find the respective product groups and their classification. You can also check directly whether your company can be assigned to a product group and is therefore eligible to exhibit at AGRITECHNICA within that category. You can find our nomenclature here.

The Exhibitor Service Portal will remain open for registrations for AGRITECHNICA 2027 and SYSTEMS & COMPONENTS as part of AGRITECHNICA 2027. However, all applications received by January 31, 2027 will be considered first during hall planning. If space remains available in the relevant product area, applications submitted after the deadline may also be considered.

Yes, you can book either stand space only or a full-service package from DLG Markets GmbH. Stands measuring 12m² or less can only be booked as a full-service stand package. Information and prices for the available full-service stand types can be found here.

You can find the prices here on our website.

You can find the prices here on our website.

You can find all the information about our BASIC media package here.

You can find all the information about advance payments for service charges here.

You can find all information about the AUMA fee here or in the terms and condtions.

The costs for a full-service stand can be found here. 
A basic fee applies, for example, to full-service stands (including stand space and stand construction). The basic fee includes the AUMA fee of €0.60/m², a 3 kW power connection, electricity consumption, daily stand cleaning, and waste disposal including one set of waste bags. 
An overview of the available full-service stand packages can be found here.

Registration fee: The registration fee for the main exhibitor will be invoiced separately after receipt of the stand registration.

Stand fee and advance payment for service charges: Once the stand confirmation has been issued (from mid-May 2027), the invoice for stand rental and the advance payment for service charges in the amount of 31 EUR/sqm will be issued. Further information on the advance payment for service charges can be found here.

Services: The various services will be invoiced at different times depending on the respective service provider. 
Final ancillary cost settlement after the trade fair: The settlement of the actual ancillary costs invoiced by DLG will take place after the trade fair in the form of an invoice or credit note, expected in December 2027.

Note: Invoices for DLG services can only be made available via the Exhibitor Service Portal. Invoices from service partners will be sent by email or post. We recommend checking all invoices carefully. If you are unsure, we will be happy to assist you.

Once you have logged in to our Exhibitor Service Portal, you will see the button "Invoices & Hall Plan" on the left-hand side. 
Under this section, provided that you have booked a stand for AGRITECHNICA or SYSTEMS & COMPONENTS as part of AGRITECHNICA, you will be able to view your invoices and the hall plan for your stand from May 2027 onward. 
You will also receive the participation confirmation in May 2027. The various services will be invoiced at different times depending on the respective service provider. 
Note: Invoices for DLG services can only be made available via the Exhibitor Service Portal. Invoices from service partners will be sent seperate. We recommend checking all invoices received by email carefully in order to prevent fraud (spam emails). If you are unsure, we will be happy to assist you.

Immediately after submitting your binding registration, you will receive a registration confirmation by email from us. 
However, this confirmation does not guarantee participation. You will receive the participation confirmation including your placement in May 2027. 
In addition, you will receive regular information mailings with important exhibitor updates. If you have not received any mailings so far, please contact us at agritechnica@dlg.org. On our website, you will find a checklist providing an overview of the upcoming deadlines and dates leading up to AGRITECHNICA and SYSTEMS & COMPONENTS as part of AGRITECHNICA.

In May 2027, you will receive your participation confirmation by email, which will also include your stand placement. It is not possible to select your stand location in advance.

You can find an overview of the three awards presented as part of AGRITECHNICA and SYSTEMS & COMPONENTS within AGRITECHNICA here. Information on registration dates and submission deadlines is available here.

AGRITECHNICA 2025 provided valuable insights through its differentiated day-by-day concept. The thematic focus of individual trade fair days proved successful and was well received by both visitors and exhibitors. At the same time, new requirements emerged in areas such as visitor flow management, overall visitor experience, and communication.

For AGRITECHNICA 2027, the weekly concept is therefore being further developed in a targeted way. The aim is to address the different visitor groups even more effectively, distribute visitor traffic more evenly throughout the week, and provide exhibitors with the best possible framework for successful business contacts and investment discussions.
 

The concept will not continue under this name. However, proven elements will be further refined and integrated into the new weekly concept.
For example, the AgriBusiness Days on Sunday and Monday will remain in place as exclusive trade fair days for investment-oriented professional visitors. Likewise, the Young Professionals Day on Friday will continue to focus on young talent, careers, and education.

The first two days of the trade fair - Sunday and Monday - will be positioned as AgriBusiness Days. They are designed specifically for investment-oriented farming businesses, contractors, investors, the agricultural machinery trade, and all visitors who want to benefit from a particularly focused trade fair atmosphere for business initiation and investment decisions.

Thanks to a limited number of available tickets, both visitors and exhibitors benefit from a higher-quality trade fair experience. This includes easier travel, more time for in-depth technical and investment discussions, and a more comfortable overall visit.

Young Professionals Day on Friday is specifically aimed at school pupils, university students, trainees, career starters, and young professionals in the agricultural sector, as well as - within SYSTEMS & COMPONENTS as part of AGRITECHNICA - the community of young engineering professionals.

The focus is on careers, vocational training, academic study, and the wide range of professional opportunities in agricultural engineering and the agricultural sector. With a program tailored specifically to this target group, the trade fair day offers companies an ideal platform to connect with potential young talent and skilled professionals, present themselves as attractive employers, and build long-term relationships with future talent.

At the same time, young farm managers from agricultural businesses and contracting companies are also specifically addressed. Young visitors, in turn, gain valuable insights into innovative technologies, job profiles, and career paths within the international agricultural, agricultural machinery, and supplier industries.

A maximum number of visitors will be defined for each trade fair day. The goal is to ensure a high-quality visitor experience while enabling exhibitors to plan their trade fair activities more effectively. At the same time, visitor flows will be distributed more evenly across the entire duration of the event.

For the AgriBusiness Days on Sunday and Monday, the maximum number of visitors will be deliberately lower than on the regular public days. This creates ideal conditions for in-depth advisory discussions, a more comfortable trade fair visit, and a premium business atmosphere - to the benefit of both visitors and exhibitors..

Visitors will select their preferred day of attendance when purchasing their ticket, and this selection will be binding. This allows visitor flows to be managed in a targeted way and distributed more evenly across the entire trade fair period.

For visitors, this means a higher-quality trade fair experience, while exhibitors benefit from improved planning reliability and a more balanced level of attendance throughout all trade fair days. The selected day can be adjusted conveniently in the ticket shop, subject to availability.

The ticket traffic light is an availability indicator in the ticket shop that transparently displays the current booking status for each trade fair day. It informs visitors whether sufficient tickets are still available for a given day, whether only a limited number remain, or whether the day is already sold out.

This transparent display helps visitors plan their trade fair attendance and at the same time supports a more even distribution of demand throughout the trade fair week. As a result, available capacities can be used more effectively and a high-quality visitor experience can be ensured on all trade fair days.
 

The ticket shop will open significantly earlier than in previous years. This will give visitors ample time to plan their preferred day of attendance and book early.

For the AgriBusiness Days on Sunday and Monday, investment-oriented early decision-makers will also benefit from attractive early-bird pricing advantages. This supports early planning and helps distribute visitor numbers more evenly across the trade fair week.

In future, DLG members will receive free admission on two trade fair days. This offer includes one AgriBusiness Day (Sunday or Monday) and one regular trade fair day (Tuesday to Saturday).

This gives DLG members the opportunity to experience both the distinctive business atmosphere of the AgriBusiness Days for in-depth technical and investment discussions and the diverse trade fair environment of a regular exhibition day.

AGRITECHNICA is designed for the entire agricultural family and places particular importance on inspiring the next generation about agriculture and agricultural machinery. For this reason, children under the age of 12 will receive free admission on all trade fair days.

This allows families to experience the trade fair together while inspiring younger visitors at an early stage with innovations, technology, and the future of agriculture.

The focus countries of AGRITECHNICA 2027 are Brazil and France - two of the world’s most important agricultural markets and key drivers of innovation and investment in agricultural machinery.

By highlighting these focus countries, AGRITECHNICA places these markets firmly at the center of its trade fair program. Visitors and exhibitors benefit from an expanded professional program, high-level delegations, international networking formats, and additional events and activities that promote exchange and business development with these key markets.

In this way, AGRITECHNICA further strengthens its role as an international platform for innovation, trade, and partnerships within the global agricultural industry.

The international offices of DLG Markets GmbH, together with our established sales partners, will be happy to support you with your trade fair planning. Please contact the sales partner in your country. You can find an overview here.

If your country is not listed, please contact our project team at 
agritechnica@dlg.org or by phone at +49 (0)69 24 788-900.

The contact for room bookings on the exhibition grounds, including rooms in the halls and the Convention Center, is Deutsche Messe AG: 
conferencerooms@messe.de

The H'Up event location for hybrid events can also be booked via Deutsche Messe.

For the scheduling of press conferences, please contact DLG / Katica Dankic at 
k.dankic@dlg.org.