Exhibitor Testimonials 2025 – We are AGRITECHNICA
Exhibitors on the challenges and opportunities of the AGRITECHNICA guiding theme of 2025: Touch Smart Efficiency.
"Agritechnica 2025 was an outstanding success for CNH. We used the trade fair for an intensive exchange and numerous discussions with our customers from all over the world, our sales partners, numerous media representatives, investors and the general public. With two silver medals, four "Farm Machine 2026" and one "Tractor of the Year 2026", CNH impressively demonstrated its innovation leadership, which our customers were able to experience at the centre of our New Holland, Case IH and STEYR stand."
Marc-Peter Bormann, Business Director Germany, Managing Director, CNH Industrial Deutschland GmbH
"Here at Agritechnica 2025, we presented the next generation of our square balers, which was honoured with a gold Innovation Award medal. Our customers here at the stand were also very enthusiastic about this new and innovative concept. The trade fair is an important showcase for the German agricultural machinery industry. For us as a family business, it is clear that we need a strong brand. Here at Agritechnica, we can present ourselves perfectly: as an attractive employer and as an attractive partner for our customers and sales partners."
Max von Korff, Vice President, Claas Vertriebsgesellschaft mbH
"The visitor to Agritechnica 2025 is our focus. The entire trade fair presence, including the stand concept and a Fendt team of around 250 employees, was on hand to provide visitors with competent and personalised advice on all 7 days of the trade fair. Agritechnica was a complete success for us because we were able to advise, cater for and appreciate many interested customers on all days of the fair, especially on the exclusive days of Monday and Tuesday. We perceive Agritechnica even more strongly than before as the leading trade fair for agricultural technology: visitors come from all over the world and want real advice. Inspired by Agritechnica 2025, we are already working on new ideas for the 2027 trade fair and are looking forward to opening the doors to farmers and contractors in Hall 20 again."
Roland Schmidt, Vice President, Fendt Marketing, AGCO GmbH
"Agritechnica 2025 went very well for us: The DLG's new concept with different theme days was well received by visitors. At the same time, we still see potential for optimisation in some areas, such as the infrastructure. The many intensive discussions at the stands clearly show that farmers are once again prepared to invest in modern agricultural technology."
Anthony van der Ley, CEO, LEMKEN
"Agritechnica is hugely important for us, especially here in Europe. In all the years that we have been exhibiting at the world's leading trade fair, we have continued to develop our concept. This year's highlights at our stand include the production systems for cash crop production and processing, the E-Power transmission, which was awarded the gold medal six years ago, our fully electric 5 Series tractor with 130 hp and the fully autonomous 9RX and 8RX tractors. The new theme day concept of the trade fair was very well received by us and our sales partners. On Monday and Tuesday in particular, we had the opportunity to hold very detailed discussions with our customers in a pleasant atmosphere."
Andreas Jess, Region 2 Director Marketing & Shared Services, John Deere
"Agritechnica 2025 was a complete success for us. With numerous innovations in transport technology and slurry management, we were able to showcase our enormous product diversity. We are proud to offer our partners and customers holistic logistics concepts from a single source. Efficiency, energy savings and digitalisation remain our most important drivers of innovation."
Josef Fliegl junior, Managing Director, Fliegl Agrartechnik GmbH